Fake accounts impersonating a business usually fall into one of two categories, and platforms handle them differently: accounts pretending to be your business, and accounts using your name or logo to promote something unrelated, often a scam.
On Instagram and Facebook, the in-app reporting flow, opening the account, selecting Report, then the impersonation option, is the fastest first step, and it works even if you don't personally follow the account. If you don't have an account on the platform at all, Meta maintains a separate web form specifically for that situation.
Here's the distinction worth knowing: if the fake account is only impersonating your identity, the impersonation report is the right path. If it's also using your actual logo or trademarked assets, that's better handled as a separate trademark or IP report, since it goes through a different, more specialized review process. Reporting both accurately, rather than picking one and hoping it covers everything, tends to get faster results.
For businesses dealing with repeat impersonation rather than a single account, Meta offers a Brand Rights Protection program, but it requires your own registered trademark and a formal application. It isn't something granted through a report alone, and no outside service can enroll on your behalf.
Dealing with a fake account right now:
We identify whether a case is impersonation, IP infringement, or both, and prepare the report accordingly.