A store that copies your product descriptions, photography or design is usually a copyright question. It's handled through a notice to whoever hosts the copy, and Shopify publishes its own process for reporting intellectual property infringement on stores it hosts.
Check 1: exact copy, or just similar?
Product descriptions that use common industry phrasing will look alike across unrelated stores, and that isn't infringement. Photography and copy that's been lifted directly, sometimes still carrying your file names, watermark or typos, is a much clearer case.
Check 2: copyright, trademark or counterfeit?
Is the store selling a fake version of your product under your brand, or a genuinely different product using your words and photos? The first is a trademark or counterfeit issue about your brand. The second is a copyright issue about your content. Often it's both, and each needs its own report.
Check 3: who actually hosts it?
Most copied stores are on a hosted platform, which is who your notice should go to, not the anonymous store owner. If you're not sure, the store's page source, checkout pages and domain records usually show the platform or hosting provider. Copied images can also be reported separately to marketplaces and ad platforms where the store promotes them.
Evidence that gets content removed
- Your originals, with dates
The original files, the date you published them, and your live product pages.
- The copies, with URLs
Screenshots with visible dates and the exact URL of each copied page or image.
- Side-by-side comparisons
Your page and theirs next to each other, highlighting identical passages and images.
- A complete notice
Identification of your work, the infringing locations, your contact details, the good-faith and accuracy statements, and your signature.
If it keeps happening
Copied stores tend to reappear under new domains, especially when they're running ads. Watermarking product photography, keeping dated originals and monitoring for reuse make each future report faster.
If your store content has been copied:
We confirm what's been copied, identify the hosting party and file the notice, so nothing gets filed against the wrong target.